Written evidence submitted to "High streets and town centres in 2030 inquiry" parliamentary select committee

The current state of high streets and town centres in England and much of the UK can be probably best described as “being at a crossroads” in terms of central government’s policy making as well as the effectiveness of their management. Although online retail is progressively undermining the viability of many traditional high street retail formats, it could also be argued that there are a number of avenues that remain underdeveloped by town centres and high streets. These include the management of the visitor economy, the development of attractive evening and night-time economy formats, the innovative use of traditional markets (for instance, as platforms for innovation and local entrepreneurship) and the strategic positioning of town centres and high streets as competitive place brands that build on the local DNA of the area to offer a unique selling proposition that is not limited to retail